client retention

How I Coached My Team to 93% Client Retention (and How You Can Too)

October 26, 2025

Client retention doesn’t come from discounts or luck. It comes from connection. This blog shares how LiQUiD founder Chrystal coached her team to 93% retention and how LiQUiD’s Prep Assistant now automates the same system for every stylist.

The 3 Foundation Gaps Keeping You Stuck Behind the Chair (And How to Fix Them)

Chrystal L. Graves

October 12, 2025

Most stylists are booked but still broke not because of talent, but missing business foundations. Learn the 3 biggest profit gaps in your salon and how to fix them with LiQUiD’s tools for pricing, clarity, and retention.

Stop Discounting: Build Profitable Bundles That Clients Love

Chrystal L. Graves

August 10, 2025

Discounting feels generous, but it drains your profit and your power. Learn how to package your services into bundles that add value, build loyalty, and protect your paycheck, without undercharging.

Thriving as a Salon Owner in the Age of “Less”

Chrystal L. Graves

March 16, 2025

Minimalist clients aren’t spending less—they’re spending smarter. If your salon isn't priced for profit or focused on high-value experiences, you could be leaving money on the table. Here’s how to thrive in a “less is more” economy by making every service, sale, and appointment count.

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client retention

How I Coached My Team to 93% Client Retention (and How You Can Too)

The 3 Foundation Gaps Keeping You Stuck Behind the Chair (And How to Fix Them)

Stop Discounting: Build Profitable Bundles That Clients Love

Thriving as a Salon Owner in the Age of “Less”

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