Local SEO Practices Every Salon Owner Needs to Know
Why Local SEO Matters for Salons
If your salon isn’t showing up in local search results, you’re leaving money on the table.
Clients are searching for “best silk press near me” just as often as “best balayage in [city].”
If your business isn’t optimized for local SEO, they’re booking with someone else.
The good news? With a few strategic moves, you can boost your visibility and attract more local clients.
Here’s exactly how to dominate local search and get more high-quality bookings.
#1: Optimize Your Google My Business Listing
Google My Business (GMB) is the #1 tool for local SEO. If you haven’t claimed and optimized your listing, start here.
How to Optimize Your GMB Listing:
- Ensure all details are accurate – Business name, address, phone number, and website.
- Use high-quality images – Showcase a range of services: silk presses, balayage, loc maintenance, highlights, and protective styles.
- Encourage client reviews – Ask clients from all backgrounds to share their experience.
- Post regular updates – Feature before/after transformations, seasonal services, and promotions.
Pro Tip:
Google prioritizes businesses that engage with their GMB listing. Posting weekly keeps you visible in search results.
#2: Leverage Local Keywords for All Your Services
If you want every client to find you, your SEO strategy must include keywords that reflect different hair services.
Instead of just “best hair salon near me,” optimize for what your ideal clients are actually searching for.
Local SEO Keyword Examples:
- “Best silk press in [your city]”
- “Balayage specialist near [your location]”
- “Protective styles in [your area]”
- “Blonde color correction in [city]”
- “Curly haircuts and styling in [city]”
- “Loc maintenance and starter locs near [city]”
How to Use Local Keywords for SEO:
- Add them to your website headlines & service pages (“Silk Press & Balayage Experts in [City] | Salon Name”)
- Create blog posts answering common client questions (“How to Maintain a Silk Press in Humid Weather” and “Best Fall Hair Colors in [City]”)
- Optimize your meta descriptions to clearly state your location & specialties
Pro Tip:
Google rewards businesses that answer real client questions. A mix of hair color, texture, and styling-focused content will improve your ranking.
#3: Get More Client Reviews (And Respond to Them!)
Client reviews boost trust and impact your search ranking.
The more authentic, positive reviews you have, the better Google ranks your salon.
How to Get More Reviews:
- Ask clients at checkout. Example: “Would you mind leaving us a quick Google review?”
- Send a follow-up text or email with a direct review link.
- Encourage clients to mention their service. (“My silk press lasted weeks!” / “The balayage is exactly what I wanted!”)
- Always respond to reviews – Thank clients for positive ones & address negative ones professionally.
Pro Tip:
Google ranks businesses higher when they engage with reviews. Even a simple response helps SEO.
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Putting Your Salon on the Map
Mastering local SEO is essential for salons looking to attract more clients and stay ahead of the competition. By optimizing your Google My Business listing, leveraging local keywords, and collecting authentic client reviews, you’ll increase your visibility and ensure your salon stands out in local search results.
Local SEO is an ongoing effort, but with the right strategies in place, you’ll be well-positioned to capture more local business and grow your salon.
Want to take your local visibility to the next level?
Try LiQUiD, the AI-powered business assistant designed for salon owners. LiQUiD helps you not only optimize your pricing strategy but also provides 24/7 support to help you make smarter, data-driven decisions to stay competitive in the ever-changing beauty industry.