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Meet the
Hair Industry AI
Assistant That
Pays for Itself

Meet the Hair Industry AI Assistant That Pays for Itself

LiQUiD is a software powered by AI that helps you price your services, track your profit, and determine your next marketing campaign.
The best part? It’s custom to your business and trained by successful stylists and salon owners.
Try Liquid for Free

LiQUiD does the math for you.

No More Undercharging. No More Uncertainty.

Most stylists price their services based on what others charge—not what they actually need to earn. Get Instant, Profitable Pricing Recommendations when LiQUiD analyzes your expenses, personal goals, and service costs and recommends profitable prices.
Try liquid for free

Take Your Profits To New Heights

Know What They Need Before They Even Arrive.

LiQUiD’s client onboarding and pre-appointment links help you personalize every appointment by collecting key client details in advance. Earn 30% more per appointment by recommending the right services, upselling products, and keeping them coming back.
Try liquid for free

Built For You

Built by salon owners & experts for pros of all kinds: booth renters, suites, independent stylists, educators and owners.

As Seen In

Liquid is an absolute GAME CHANGER! This tool will save me so much time in my day-to-day operation and allow me to focus on what I love to do most in the hair salon! The automated consultation feature is a game changer, giving me all the information I need to understand my client and their haircare needs.
Akosua Ajabu
The beauty industry is so large and I don’t think we have enough things geared towards us!!! I can see Liquid as my ‘assistant’!! If there is something that can interact with my clients and cut my time down on preparing them to get into my chair, I WANT IT!!! Responses were fast, aligned, and aesthetically pleasing and blended well with my brand! I love it. I can’t wait to see more.
Amira
My first thoughts of Connect were a little apprehensive. I didn’t understand the benefit at first, but after trying it I definitely see the value! Connect serves as a digital assistant, engaging and asking questions to make sure you know the clients’ true needs. I imagine this will be great for potential clients who might not know exactly what to book. Very impressed!
Eric
Chrystal Graves

Meet the Founder

Chrystal Graves

Chrystal’s extensive journey in the beauty industry has equipped her with the insights salon owners need to succeed. She’s done everything from booth renting to building salon suites, pioneering hybrid salons, and owning a commission salon. While successfully operating her salon, she also became a highly sought-after consultant by mastering decision-making and strategy for salon operations and client experience. After selling her salon, the demand to scale her solutions to salon owners nationwide was clear, and now, with LiQUiD’s AI-powered decision engine, the solution is here.

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Frequently Asked Questions

Find answers to common queries and concerns about LiQUiD, our beauty technology platform.
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How does Liquid work?

How does LiQUiD actually help me price my services?

Most hairstylists and salon owners set prices based on what others around them charge, but that doesn’t always align with their true financial needs. LiQUiD takes the guesswork out of pricing by analyzing your service costs, time, and revenue goals to recommend the most profitable prices—without spreadsheets or complicated math.

What makes LiQUiD different from a booking system?

LiQUiD is not a booking system. LiQUiD acts as your AI business assistant, helping you price services correctly, track profits, and personalize client experiences so that every decision leads to more revenue and repeat clients.

What is the AI assistant, and how does it work?

Top stylists and salon owners trained LiQUiD’s AI assistant to help you make smarter business decisions.Ask any questions about pricing, profits, and client retention strategies and it will give you personalized recommendations - just like a salon business coach would but available 24/7.

How does LiQUiD help me keep clients coming back?

LiQUiD learns about your clients before they even visit using custom onboarding links that gather their preferences, hair history, and goals. This info helps you offer the right services, recommend the best products, and personalize their experience—leading to stronger relationships and more repeat business.

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For more information or support, please don't hesitate to reach out to us.
info@liquidhairinstitute.com